Innovation & Value

Life Science Business Consulting

About

good innovation

good value

good business

good value always means good business

innovation however, does not automatically translate into good business

We help our clients to develop clear strategies and roadmaps to realize the fair value of their innovation, service or product. Or to assess the fair value for acquisition.

LSBC (Life Science Business Consulting) is an owner-managed company that offers consulting and interim management services. Our customers are individuals, small and large companies. Michael Petersen, founder and owner of the company, can draw on a multitude of experiences and skills from a wide variety of business activities in the life sciences CDMO industry (contract development and manufacturing organisations): commercial development, sales and business development, key account management, strategic marketing. He developed and supported many business cases, valuations and M&A projects. The trained scientist (Dr. rer. nat.) learned the importance of customer orientation right at the beginning of his career as a biotechnology lab head and project manager at Lonza’s CDMO business for the pharma and nutrition industry. Michael feels particularly at home at the interface of life sciences and business topics – from his own experience he not only understands the requirements and processes of established global players, but also the environment of newly funded start-ups. Typical topics are e.g. CDMO selection and differentiation, valuation of technologies and other deals incl. M&A, business cases, competitive intelligence, commercial operations, organisational development, business strategy, pricing strategies, sales training, customer interaction training.

Services

Commercial Development

including commercial operations and corporate development

Valuations

technologies, deals, incl. M&A support

Value pricing strategy

incl. sales and negotiation training

Sales & business development

training and interim management

Strategic marketing

Market segmentation, communication, customer experience management

Customer interaction

Customer journey, team training, commercial operations setup

CDMO differentiation

Selection & getting selected

Deal support

Business cases, negotiations

Experience

Life Science Business Consulting

Life Science Business Consulting

MD and Owner / since 2021

Lonza

Commercial Development

Lonza Pharma Biotech / 2016-2021

BI

Key Account Management

BI BioXcellence / 2011-2016

BASF

Business Development

BASF Pharma / 2010-2011

Lonza

Sales & Marketing

Lonza Contract Manufacturing / 2000-2010

Lonza

Project Management

Lonza Biotech / 1997-2000

Contact

Get in touch

Life Science Business Consulting Petersen

Dr. Michael Petersen  

mpetersen@lsbc-petersen.com