Innovation & Value
Life Science Business Consulting
About
good innovation
good value
good business
good value always means good business
innovation however, does not automatically translate into good business
We help our clients to develop clear strategies and roadmaps to realize the fair value of their innovation, service or product. Or to assess the fair value for acquisition.
LSBC (Life Science Business Consulting) is an owner-managed company that offers consulting and interim management services. Our customers are individuals, small and large companies. Michael Petersen, founder and owner of the company, can draw on a multitude of experiences and skills from a wide variety of business activities in the life sciences CDMO industry (contract development and manufacturing organisations): commercial development, sales and business development, key account management, strategic marketing. He developed and supported many business cases, valuations and M&A projects. The trained scientist (Dr. rer. nat.) learned the importance of customer orientation right at the beginning of his career as a biotechnology lab head and project manager at Lonza’s CDMO business for the pharma and nutrition industry. Michael feels particularly at home at the interface of life sciences and business topics – from his own experience he not only understands the requirements and processes of established global players, but also the environment of newly funded start-ups. Typical topics are e.g. CDMO selection and differentiation, valuation of technologies and other deals incl. M&A, business cases, competitive intelligence, commercial operations, organisational development, business strategy, pricing strategies, sales training, customer interaction training.
Services

Commercial Development
including commercial operations and corporate development

Valuations
technologies, deals, incl. M&A support

Value pricing strategy
incl. sales and negotiation training

Sales & business development
training and interim management

Strategic marketing
Market segmentation, communication, customer experience management

Customer interaction
Customer journey, team training, commercial operations setup

CDMO differentiation
Selection & getting selected

Deal support
Business cases, negotiations
Experience

Life Science Business Consulting
MD and Owner / since 2021

Commercial Development
Lonza Pharma Biotech / 2016-2021

Key Account Management
BI BioXcellence / 2011-2016

Business Development
BASF Pharma / 2010-2011

Sales & Marketing
Lonza Contract Manufacturing / 2000-2010

Project Management
Lonza Biotech / 1997-2000
Contact
Get in touch
Life Science Business Consulting Petersen
Dr. Michael Petersen
mpetersen@lsbc-petersen.com